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Brand Updates
On 1st May 2014 GSTS Pathology and KingsPath will become Viapath.
As you can imagine we’ve lots to do before we switchover to being Viapath. These regular Brand Updates are designed to share information within the organisation on how we will change and provide a forum to answer your frequently asked questions. Please do not share this link with individuals outside of GSTS or KingsPath.
A final bumper issue of our Brand Update includes a cryptic clue, information on updating your social media profiles and how to take a #LaunchDaySelfie! We hope you have found these updates useful, please share any feedback with askus@viapath.co.uk.
This issue of our Brand update is dedicated to information and reminders about IT.
With only one week to go, this issue covers the nitty gritty of site signage, answering phones and details of a new home for our GSTS and KingsPath lab coats.
In this edition, you can learn about the Manager Brand workshops, encrypted emails, ID passes and details of where and when our GSTS branded items will be collected.
In the second Brand Update, learn about April’s ‘we are changing’ activities and the finer details of the rebrand including search engine optimisation of the new name and test washes of new lab coats!
The first Brand Update includes information on updating documents, our email switch over, how to pronounce and write Viapath and what on earth we plan to do with all those old-brand coffee mugs!
Last updated: 14/04/2014
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Viapath is a founding member of The Association of Independent Pathology Providers (AIPP), which is a trade association representing innovative research-based diagnostic testing companies.
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